General Description: WFIS 1600AM is the Golden Strip's Radio Station. Being the only radio station in this Upstate of South Carolina area of over 50,000+ residents is a responsibility WFIS takes seriously. WFIS provides a full-service community focused format that is heavy on local news, talk, sports, weather, community events and local involvement. It’s a highly successful relationship that dates back 56 years to 1956 when WFIS 1600AM went on the air. Broadcasting, on 1600 AM. In the late 50's early 60's WFIS 1600AM had a sister station in Winnesboro, SC but ceased broadcasting decades ago. WFIS 1600AM also had a professional recording studio at the North Main Street Fountain Inn facilities but that has gone silent as well. In 1960 then owner, Ben Davis bought out the other 7 local investors in the station and then purchased the Tribune Times Newspaper which had moved from Fountain Inn to Mauldin years before the radio station was thought of. Davis brought the Tribune back to Fountain Inn and co-located it with WFIS radio. Davis & WFIS 1600AM sold the Tribune Times News paper in 1987 to Multi-Media which was spun off to as we know them now as the largest newspaper in the United States, Ganett Media who currently owns the Greenville News and Tribune Times. They are currently located in downtown Greenville. In 1999 WFIS 1600AM was purchased by it's current owner, Joe LaStringer. In 2009 WFIS 1600AM took it's signal and programming to the world-wide web through online streaming at www.wfisradio.com. Then in 2010 WFIS added an FM translator at 94.9FM then in August of 2012 the lease was not renewed thus sending WFIS to it's original signal at 1600AM and is still the Golden Strip's ONLY LOCALLY OWNED Radio Station. On May 3, 2013 WFIS was sold to Timeless Media Inc of Burnsville, NC! The future of WFIS is bright, innovative & exciting under this new company! December 31st 2013 at noon WFIS said it's goodbyes to the airwaves to the Golden Strip Community! In mid January 2014 WTZQ 1600am Hendersonville, NC will go from 1,000 watts to 5,000 watts of daytime power and will cover the Golden Strip in the daytime!
Programming: WFIS’s format consists of heavy local & national news, talk, sports and information that is entirely focused toward the residents of the Golden Strip. The emphasis is LOCAL. CBS News is heard at the top of every hour. South Carolina State News can be heard at the bottom of every hour. Local news is heard throughout the day with expanded newscasts at 7:03, 7:30 and 8:03, 8:30am. Hosted by WFIS’s local news department. We’re one of only a handful of small market radio news departments in the state South Carolina. WFIS has for numerous years aired the Fountain Inn Mayor's Reports Tuesday mornings at 7:45am and the Simpsonville Mayors Reports Wednesday mornings also at 7:45am. Cannon Funeral Home has their Thought for the Day or Listed Obituaries at 9:03am Daily (Monday-Friday) and Fletcher Funeral Home airs their Obituaries Weekdays at 9:30am. Beasley Funeral Home lists its Funerals Sunday Mornings at 7:45am as well. When severe weather threatens the Golden Strip, WFIS is the place local residents turn to. The Emergency Alert System equipment interrupts regular programming no matter when it happens. WFIS broadcasts continuous weather information when necessary with our weather partnership with WYFF4. Sports is a big hit with local listeners. The entire football, baseball and basketball schedule of Hillcrest High School has been broadcast live for 36 Consecutive Years on WFIS. University of Georgia Bulldog football is featured along with Atlanta Braves baseball, which has been the cornerstone of WFIS sports programming since the Braves moved to Atlanta in the mid-1960s. WFIS is also an Atlanta Hawks radio affiliate. Nationally syndicated talk shows have filled the various timeslots for LIVE interactive talk! Rick & Bubba, Herman Cain, Dr. Joy Browne, Clark Howard, Ed Schultz, SportsTalk with Phil Kornblut, Laura Ingraham, Jim Bohannon, LoveLine with Dr. Drew Pinsky, 1st Light with Dirk Van & When Radio Was..., On The House with the Carey Brothers, Rusty Humphries, The Travel Show, Focus on the Family WEEKEND MAGAZINE, Unshackled & Son Rise with Kevin Peterson! TALK RADIO IS THE #1 FORMAT IN THE UNITED STATES!
Our Listeners: WFIS targets the 30 plus adult buying population, but as the community heritage radio station, WFIS programming appeals to the masses. It works! WFIS continues to enjoy the highest share of any AM radio station that can be heard in the Golden Strip, Fountain Inn, Simpsonville & Mauldin. In fact, it’s a loyal and responsive audience that makes WFIS an integral part of the quality of life in this part of South Carolina.
Coverage: WFIS broadcasts at the regional AM channel of 1600 kilohertz with a full 1000 watts of power, by day and 25 watts at night. WFIS covers all of Southern Greenville County and portions of the surrounding counties of Spartanburg, Anderson & Laurens. WFIS maintains fully equipped studios at its transmitter site to broadcast when wide spread power outages occur in the community. It employs the latest solid state transmitting technology and signal processing equipment to broadcast the loudest and clearest AM signal possible. In 2009 WFIS started steaming it's signal online at wfisradio.com. In May 2013 The Mark Media Group bought WFIS and looks forward to the bright future with 1600AM! December 31st at 12 Noon WFIS signed off for a final time in the Golden Strip! In January 2014 WTZQ 1600AM in Hendersonville cranked up their new 5,000 watts of AM POWER!